This week Gap launches the Spring 2014 campaign “Lived-In.”
“Lived-In” is Gap’s global marketing campaign, celebrating an authentic attitude, also captured in the brand’s spring product collection featuring a modern and youthful interpretation of classic, casual styles. It makes me think of the clothing my brother used to wear in the 1990s. Denim jackets, distressed jeans, with worn and faded tartan shirts and of course an electric guitar hanging off his shoulder.
The collection was photographed by David Sims, featuring a cast of emerging and talented young artists including musicians, singers, actors and photographers, including Birdy, Anna Calvi, RJ Mitte, Theophilus London and Ernest Greene.