This week Gap launches the Spring 2014 campaign “Lived-In.”
“Lived-In” is Gap’s global marketing campaign, celebrating an authentic attitude, also captured in the brand’s spring product collection featuring a modern and youthful interpretation of classic, casual styles. It makes me think of the clothing my brother used to wear in the 1990s. Denim jackets, distressed jeans, with worn and faded tartan shirts and of course an electric guitar hanging off his shoulder.
The collection was photographed by David Sims, featuring a cast of emerging and talented young artists including musicians, singers, actors and photographers, including Birdy, Anna Calvi, RJ Mitte, Theophilus London and Ernest Greene.
Margaret Howell’s A/W 2014 collection was a chunky knit mix of corduroy, shearling and velvet. The colour scheme was an autumnal mix of green olive, berry and latte. What stood out the most to me was the choice of texture used within the textiles – velvet, leather, wool.
Most definitely one of my favourite collections so far.
It’s not the first time I’ve written about Margaret Howell, and it most definitely won’t be the last.
Olive will most definitely be hot this A/W after seeing it at the Margaret Howell show.
Shearling never goes out of fashion.
A very classic Margaret Howell look here – oversized cotton shirt.
Last night we went in out Camden to celebrate my 25th birthday…I’m an old girl now.
We graced the usual joints; The Ellies Head, The Good Mixer…I enjoyed a lovely cold pint of Guinness (see the unflattering and slightly drunk snap) with my wonderful mate Daisy. She will one day be an amazingly famous actress. She has an awesome old man dog who wears polo shirts.
By mistake I upset a young lady who was doing her make up in the loo by calling her (iTunes) DJ boyfriend a miserable selector…ooops. He was actually using iTunes to DJ off (for real) and playing awful mopey music. Cheer up lad!
Today, like most Sundays, I woke up feeling that familiar zombie-esque numbness caused by the tequila from the night before. Last night was a fun trip to Forest Hill to see The JJs and a very good friend of mine spin some Rocksteady in a nice little pub. This morning I refused to let the Guinness get the better of me and hopped on a train to Soho. To fuel my desire to beetle about a grey and rainy tourist location I decided a bit of spendiness was called for. Two new Dancehall albums, two centres, two slip matts, 3o sleeves and 1 Oi DVD later I sat in Bar Italia, dying.
1 Cappuccino, Italian football and a Bradley Wiggins moment later it was home time. Victoria line, Piccadilly line, Mama’s pizza with extra jalapenos, chocolate, pyjamas, vinyl playing…bed.